Julia Kelly, once a full-time caricature artist with JK Expressions, found herself at a crossroads after graduation. Despite achieving record revenues, she felt unfulfilled and considered seeking a traditional job. The flexibility and creativity of her business were overshadowed by its drawbacks, such as loneliness, lack of consistent revenue, and an absence of challenges that aligned with her passions. The turning point came in 2016 when Julia and her friend, Bitty, launched Rigits, a company offering bookkeeping and accounting services. This new venture allowed Julia to blend her business acumen with Bitty's expertise, creating a successful partnership. Rigits quickly grew, gaining clients and expanding its team, proving to be the challenge Julia sought. Managing two businesses required strategic delegation and the use of technology to streamline operations. Julia found balance by focusing on sales and client onboarding for Rigits, while a virtual assistant managed JK Expressions. This setup, along with a supportive team, aligned Julia's work with her values, allowing her to make a meaningful impact while maintaining her passion for art as a side gig.
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  • The Art of Balancing: Julia Kelly's Dual Business Adventure
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The Art of Balancing: Julia Kelly's Dual Business Adventure

Julia Kelly, once a full-time caricature artist with JK Expressions, found herself at a crossroads after graduation. Despite achieving record revenues, she felt unfulfilled and considered seeking a traditional job. The flexibility and creativity of her business were overshadowed by its drawbacks, such as loneliness, lack of consistent revenue, and an absence of challenges that aligned with her passions.

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