Zoos and aquariums in the United States attract over 180 million visitors annually, surpassing the combined attendance of major sports leagues like the NFL, NBA, NHL, and MLB. This significant foot traffic brings numerous benefits to local communities, including economic advantages. The economic impact of these institutions is a combination of direct, indirect, and induced effects. Direct impact refers to the spending by visitors in the local area, which supports local businesses and creates jobs. Indirect impact occurs when zoos and aquariums purchase supplies and services from local businesses, further stimulating economic activity. Induced impact arises when employees of these businesses spend their income locally, generating additional economic activity. Understanding the economic impact of zoos and aquariums is crucial for several reasons. Firstly, it highlights the substantial contribution these institutions make to local economies, supporting businesses, creating jobs, and generating tax revenue. Secondly, it provides valuable information to stakeholders, including local officials and supporters, who may not be aware of the economic benefits these organizations provide. By calculating and communicating their economic impact, zoos and aquariums can demonstrate their value to the community and potentially secure public support and investment. Public support and investment are vital for the continued success and growth of zoos and aquariums. If these institutions are already receiving public support, it is important to assess whether the level of support aligns with the positive economic impact they create. For those not currently benefiting from public funding, exploring options such as property millage or sales tax can enhance their ability to fulfill their mission and provide significant economic returns to the community. Capital projects, supported by public investment, can also have a profound positive impact. Engaging with experts to study and communicate the economic impact can help secure necessary support.
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The Economic Impact of Zoos and Aquariums

Zoos and aquariums in the United States attract over 180 million visitors annually, surpassing the combined attendance of major sports leagues like the NFL, NBA, NHL, and MLB. This significant foot traffic brings numerous benefits to local communities, including economic advantages. The economic impact of these institutions is a combination of direct, indirect, and induced effects. Direct impact refers to the spending by visitors in the local area, which supports local businesses and creates jobs. Indirect impact occurs when zoos and aquariums purchase supplies and services from local businesses, further stimulating economic activity. Induced impact arises when employees of these businesses spend their income locally, generating additional economic activity.

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