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TikTok's New Trend: Underconsumption Core
Feeling the pinch from rising living costs and endless ads, young adults on TikTok are fighting back! Kara Perez, a financial educator, says people are burning out on spending because everything feels like a sales pitch. Social media has always been about perfect homes and luxury items, but now there's a new trend called 'underconsumption core.' This trend is all about living sustainably, repurposing what you have, and choosing quality over quantity. It's a big shift from the usual excess and wealth flaunted on Instagram and TikTok.